Vritti - The Design Studio, signifies style in Sanskrit and it is the upshot of budding designer 'Payal Nagotra'. Having done a formal course in fashion and apparel designing, she decided to branch out and establish her own label. From a young age she has been creatively inclined and has had a passion for clothes. she stated designing her own wardrobe and this infused her with new ideas, which crystallized her dream and finally transformed it into a reality. Determined, focussed, hardworking and talented are the basic characteristics of a design person, and all these are present in this upcoming designer who believes in being independent and strives to realise her dreams. Designing comes naturally to her and she is enthralled by Indian tradition. Her roots are firmly planted in the sickness of our culture, from which draws her inspiration. she plans to make it big in the world of fashion and carve a niche for herself.
Her store, situated at Sheshadripuram, Bangalore is surely an eye-catcher, having a lovely inviting ambience. It stocks a whole range of stuff offering wide choices for the customers to choose starting from Kurtas for both men and women, sarees, casuals and party tops. It even houses accessories like belts, bags and contemporary pieces of art. Orders are also undertaken. it exhibits an assortment, offering variety.
she plays with fabrics, her favourites being chiffon, georgette, cotton, experiment with the colour palette by mixing and matching and the use of different exquisite Indian embroideries and techniques of tie and dye, batik which imparts a different and interesting look to the outfits.
A unique bend of modernity and tradition, the collection is created with the purpose of accentuating one's personality and trying to suit their requirements.
There is an outfit for every occasion, starting from the classic and timeless appeal of the sarees, soaked in deep rich tones as well as pastel shades crafted with diverse embroidery techniques like zardosi, kundan work, seshani work with variations adding grace and oodles of charisma to the enremble.
Next are the kurtas and salwar sets made in sheer, flowing fabrics and tinted with a multiplicity of colour, details of embroidery and coupled with different styling, which is sober yet elegant and chic.
Casuals and party wear are also on display, emphasizing cuts, details and keeping it simple yet stylish.
Men have to look out for the kurtas for they have been constructed well in jute and in an array of shades that will enhance their personality and command attention.
Accessories are the vital ingredients to complete a garment. The fashion jewellery available includes earrings, bracelets, sets, etc. The store also has funky belts and bags which provides the final touches and gets you going.
Fusing Indian and western designs and firmly believing in customer satisfaction is the foremost attribute of Vrtti. Simplicity merged with style and elegance is the main forte of this designer who constantly tries to improve and venture in different directions to offer the best. Her designs are a combination of creativity and practicality brimming with fresh ideas making it fashionable.
On the whole her collections exude style, simplicity, quality and comfort. So, get ready to ease your fashion taste buds at Vrtti.
